Business lessons learnt from Young Apprentice Season 2 Episode 2

Task: Design a product (including packaging) for baby and todler market and pitch to retailers
objective: total value of unit orders

Like always on the apprentice, teams start by thinking of inventions, not thinking about the market and the pain points. This approach is a very bad idea.

Clothing and some accessories will be purchased multiple times, toys once

girls team finds existing products in their niche – this is a good thing, as it validates their concept. and the girls don’t worry about this!

don’t be confused or conflicted in front of your designer- this destroys their passion for your work

The easiest pitch is to let a product sell itself – base the pitch around why they should stock the product, not around explaining what the product is – this should be apparent in the first minute, followed by how it’s different from the rest of the market. Pitches should never just be a feature list.

research your targets before pitching – and if for some reason your targets are fixed but your product isn’s, invent for your targets

If a presentation receives poor feedback, look to improve before giving it again to address the main issues

boy’s failure was due to the pitch quality, rather than product. The book idea was ok, but it would have been a harder sell to some of the retailers

Ben really did not seem to do anything in the task, but that could be an editing decision.